Purpose of Art

Purpose of Art - The Concept

The main purpose of art is the expression of boundless ideas and concepts. This endeavor can model behaviors, shape beliefs, and create shared experiences. In effect, it draws back to us, grows inside us, and becomes a part of us. Through its diverse forms, like literature, music, sculpture, and paintings, art touches every facet of our lives.

The Details

Purpose of Art

An element of definite joy, pleasure, and awareness, art serves the following functions:

o Religious - The oldest and still prevalent key purpose of art is as a vehicle for religious ritual, witnessed through the Prehistoric Paintings of France to those of Sistine Chapel in Italy.
o Events Capture - It may also serve as a commemoration of crucial events, such as major historical incident, wedding, and baptism to mention some.
o Communication - It is a way to communicate with others such as greetings.
o Publicity - Art is also a platform for propaganda or social commentary. Inspirations have been drawn from particular viewpoints or the actions of public or private institutions, like political parties, lobbyists, government, corporate, or religious groups perform. The purpose roots mainly to the merciless World War II and its after effects. In the case of social commentary, art helps us generate the awareness of past or prevailing human conditions, as per an artist's perception.
o Expression of Human Creative Instinct - Through it, we can capture any incident, emotion, or anything, which we can or cannot tap in a photograph. Art is a means of exploring and appreciating formal as well as informal elements. It expands and extends the shared common visual language. When artists come up with new ideas, they are initially perceived as shocking and perhaps incomprehensible. With time however, the ideas are accepted.
o Novelty - Art explores and unveils new ways and angles to familiar things. It helps interpret situations, new and old, making the use of various kinds of visual shorthand.
o Visual Concept Capture - It may also be considered as a means of recording visual data. After the Renaissance (14th-17th centuries), French artists like Courbet (1819-77) and Cezanne (1839-1906) showcased more realty based subjects, such as the use of linear perspective and Realism, through oil painting.
o Parameter of Beauty - Art as a representative of beauty is a challenged concept in the modern era. With the society becoming more industrialized and democratic, the world has broadened its horizons of beauty. Dipped so much in subjectivity for the quotient, any definite parameter cannot be set vis-à-vis art.
o Narration - It is also a powerful means of storytelling. In the Middle Ages (5th-16th centuries), the sequences of panels were used to tell stories from scriptures or the lives of Saints.

Purpose of Art
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Annette Labedzki received her BFA at the Emily Carr College of Art and Design in Vancouver, B.C. Canada. She has more than 25 years experience. She is the founder and developer of an online art gallery featuring original art from all over the world. Please visit the website at http://www.Labedzki-Art.com It is a great site for art collectors to buy original art. Artists can join for free and their image upload is unlimited.

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Visual Merchandising

ABSTRACT

Visual merchandising is a comparatively new career field in which has sprung up with the growing popularity of window and floor displays. Visual merchandisers main area of work is to create impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria etc. They are also engaged as shop floor mangers. They can also do freelancing on contract basis for windows displays in exhibitions, fares, and other places. Other career options under this head are production coordinator, quality control supervisor, fashion retailer, export manger etc. This paper discusses importance and potential for visual merchandising professionals.

Contents

Visual Merchandising

INTRODUCTION

CRITICAL ISSUES OF VISUAL MERCHANDISING

ROLE OF VISUAL MERCHANDISING

SCOPE FOR CAREER DEVELOPMENT

INTRODUCTION

Selling a product (convenient/shopping/specialty) is incomplete without communicating its image. To build long term brand loyalty, in addition to the quality of the product, right image is very much needed. To attain this, many companies invest huge money the promotions. But many businesses neglect the retail front which is the face of the brands. In other words, the way the products are displayed at the retail shelves, the way the sales people communicate to the consumer etc. are the some of the issues, which if not handles well can be a great threat to the brands image. Visual merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where the Indian business people lack adequate knowledge and expertise. This inadequacy is best reflected in poor presentation/display and communication the various national and international exhibitions with phasing out of quantitative restrictions after the year 2004, the textile industry will have to compete purely on the competitive edge of the products and visual merchandising will be helpful for the projecting the uniqueness of the products and thereby increasing the market access and sales. It is high time that the Indian textile and clothing industry should understand and adopts the scientific and professional system of visual merchandising rather than the traditional practices of display of products and communication.

CRITICAL ISSUES OF VISUAL MERCHANDISING

Retailing them itself has transformed the way business is done and the so called merchandisers of disposition of store inventory. There are many ways and standard procedures to ignite sales, increase profits and maximize the net worth of the business. Visual merchandising helps in this respect. This calls for a concerted industry efforts to approximately value the importance of quality retail coverage such as self-integrity in store advertising, price verification, stock rotations, new item-cut and other related activities. To make effective the retail business one has to focus on the following critical issues of visual merchandising.

a) Graphics and signage: attention grabbing yet clear graphics by way to visually communicate the brand and these graphics when compiled with the right signage become the stalls complete instruction manual.

b) Trends and moot boards: This is misunderstood by many as mere decorations for the stall. The brand sources and moot boards convey the source, in fact the mere need of the product for the consumer to the buyer. A good trend story board display can exhibit a thought process nursing for the inspirations (research, to swatch development of the final usage of the product.

c) Space management: Most displays concentrate on the floor management of space. In order to create a complete desired ambience the ceiling space should also be given enough attention. Walls are not elastic space should be allocated to the available products as per the expectation of the customers to deliver best results. The major issues of space management are:

1. How do we want our ranges to look?

2. Hanging/stocked/customers etc.

3. What stock density do you want to achieve?

Generally, the more options/units you can hold for a given amount of space, the higher the potential returns. Space landing systems can be split into two types

Numeric and visuals: Numeric planning system simply allow users to account of space available and to calculate the ratios like returns on space. Visual systems allow users to create three dimensional walk through models of the stores and to preview the look of a store once ranging decisions have been made.

d) Dresiforms and mannequins: The dresiforms communicate the 3 dimensional form of the product. Along with the fit a good mannequin can also be customized to communicate a character, for example, special kids wear mannequins with caricatured faces convey the playful mood of the collections.

e) Synergy among the different stalls: A stall look should compliment the mood the whole fair too. So some visual elements from the fair, be it a color scheme or some material used should also be incorporated in the stall.

f) Out of the box thinking: With so many stalls around, it sometimes focus some stock value to grab the attention of the buyers. Innovative ideas in displaying the mannequins, swatches etc can invite many more people to the stall.

g) Merchandise planning: The first function of merchandising planning is making a strategic plan, which is normally for a five years or more and is used to set the critical success factors for merchandising in terms of sales, margins and stocks. Next in a channel sales budget to take into account the effect of the new channels, new stores, closures, and refits. In simple words merchandising planning is a systematic approach and aiming at maximizing return on investment, through planning sales and inventory in order to increase profitability. It does think by maximization sales potential and minimizing losses from marked down and stock cuts.

h) Range planning: Begin with assortment plan. In assortment plan, the goal of merchandise plan are divided into specific lines and such a way that the division results in the increase of overall marginal mix. Then a distributions planning in done. The link between available physical space and ranging done here is a key determinant of merchandising performance.

ROLE OF VISUAL MERCHANDISING

Visual merchandising is an artistic method to ensure that retailers merchandise moves off the shelves faster. It's a tool to appeal to the visual sensory elements of the customer. Visual merchandising is an unknown skill which is fastly becoming popular nowadays with the introduction of self service in retail stores in recent years and the number of changes taking place in super market merchandising methods, there has been increased emphasis on the kind of store layout, store building, fixtures, and equipment, color displays, silent communication tools, window display and finally opinion building through in store displays which has taken the art of retailing the higher applications frames.

Customer expects to spend less time for shopping and prefers one step multi brand retail formats and hence significance of visual merchandising is on increase. As per the opinion of Hemendra Mathur, senior consultant of KSA technopark based on the third annual consumer outlook study that the consumer is getting time saved and the time spent on shoppin (both grocery and non grocery) has come down. Further the study reveals that are increase in the impulse and unplanned purchases in the certain categories. Visual merchandising helps in the increase of impulse buying.

The practice of a visual merchandising is negligible in durables and home textiles and in the apparel and foot wear it is 20%. Many people experience in organized retailing are of the opinion that innovative application for effective retail presents and brand buildings are being used aggressively by companies in retail merchandising. Brands like Reebok spent 25% of their advertising spent on point of sale merchandising. The brand managers of Reebok feel that 80% of the buyers are influenced by the 3 feet experience i.e, point of sales material and visual merchandising are more effective than outdoor displays and advertising.

Market analysis feel that most companies are unfortunately not spending as much time and money as they should on POS (point of sales) visual merchandising as a strategic tool for brand building, indiscriminately "displaying everything rather than displaying selectively and effectively to assist consumer in taking decisions.

Visual merchandising helps in:

a) Establishing a creative medium to present merchandise in 3 D environment, with which a long lasting impact and recall value.

b) Combining the creative, technical, and operational aspects of a product and the business.

c) Educating the customers about the product/services in an effective and creative or innovative manners.

d) Drawing the attention of the customer to enable him to purchase decisions in the short space of time and this augmenting the selling process.

SCOPE FOR CAREER DEVELOPMENT

Retail business analysts feel that the average spending on POS and merchandising displays is RS. 1000 per square foot in the organized retailing whole size is Rs. 14,000 crores of the total (both organized and unorganized is Rs. 11,00,000 crore. Further analysis reveal that the multi brand retail formats (hypermarket) are storing 35% growth rate per annum which is the storing indicator for the bright and huge scope. For the visual merchandising professionals who have experience in designing effective store layouts, color displays, the use of creative silent communication skill tools, creative window display, and in store displays. The curriculum of visual merchandising includes generally the following fields:

a). Creative art.

b). Specific application to retail.

c). Techno commercial planning and execution.

Students of management looking for employment can find opportunities in departmental stores, super markets, malls, and hyper markets as visual merchandiser. Further those who have entrepreneurial streak can look for event managers or interior designers professionals.

Visual Merchandising
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Author is Professor, Icfai School of Marketing Studies, Hyderabad
Can be contacted for content writing, report writing for summer and winter projects at MBA, MHM and other management courses to tdbabu17@rediffmail.com

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Art From the Ancient Near East - Akkad

Akkad Sumerian, belonging to the central region of Mesopotamia, is considered home to cultural revelations and the birthplace for several future day empires. The architecture of the Akkad of the Ancient near East included temples, tombs, and roads, with its far-reaching influence on even the modern day structures.

Akkad flourished under the rule of its first emperor, Sargon (2334-2279 BC), who united the two halves of Mesopotamia, thereby setting off the Akkadian period. The creation of Akkadian Empire led to a significant degree of progression in the Mesopotamian practices and ideas, which in turn led to the development of the various forms of art. The Akkadian Art centered on the then rulers, depicting the saga of their powerful military expeditions. The art of this period graduated as a potential medium of expression, while drifting away from just depicting religious events, a common practice during the early dynasties of the Ancient near East.

Each successive ruler after Sargon, expanded the Akkad Empire and it reached its celestial point under the rule of Naram-Sin (2260-2223 BC). This period also marked the acme of artistic accomplishments in the Ancient near East region. Apart from war portrayals, 'Naturalism' was also evidenced in this period such as the engravings of mythological figures on precious stones. These carvings include the life size bronze head of a king, depicting emperor Sargon & a six feet sculptural relief of King Naram-Sin. Most other sculptures of the Akkadian period are in ruins, while the 'seals' remain. Akkadians perfected the 'seal cutter' craft, with a distinct clarity of arrangements. The two "cylindrical seals" found in the Babylonian region are the most beautiful example of the 'seal cutter' craft.

Art From the Ancient Near East - Akkad

Sargonians reconstructed few Sumerian temples such as the one at Nippur. Their architectural splendors include huge palaces like "Tall al-Asmar," equipped with all the necessary amenities, and fortified defensive structures such as "Tell Brak" or "Tall Birak at-Tahtani" at Syria. Unfortunately, the Akkadian architectural masterpieces lie in ruins today, and because of the dearth of unearthed sites, not many trends can be established about the architectural styles of this golden era of the Ancient near East. A band of mountain tribes, the Guti, overthrew the Akkadian Empire, in 2230 BC. The period from 2120 to 2000 BC marked the Sumerian revival. Only few statues found in the Mesopotamian city such as Lagesh, are some suggestive pieces of the story of art from the Ancient near East - Akkad.

Art From the Ancient Near East - Akkad
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Annette Labedzki received her BFA at the Emily Carr College of Art and Design in Vancouver, B.C. Canada. She has more than 25 years experience. She is the founder and developer of an online art gallery featuring original art from all over the world. It is a great site for art collectors to buy original art. Is is also a venue for artists to display and sell their art. Artists can join for free and their image upload is unlimited. Please visit the website at http://www.labedzki-art.com

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How to Paint Grass and Fields

Chance are that a good majority of your paintings will contain some grass. Grass can be a little challenging if you don't follow a few guidelines.

First of all, use a variety of values for the grasses. For example, look at fields and notice how they are not all the same colors. This may be to different things growing, but it is also due to shadows and where the sunlight is hitting.

A good and effective way to start is to lay in a distant field just under your horizon. I would make it sloped a little and don't make it too wide (because it is in the distance and perspective wise, it might be barely visible.) Use a dark green. Next, add some yellow or white to brighten the green up and lay in the next layer. This layer will appear to be catching the sun light. Finally as you work your way forward use a medium shade green and come all the way forward. Let the slopes show and let any color variation show.

How to Paint Grass and Fields

In the preceding example, you created very simple indications of grass lawns or fields. It's pretty simple to indicate individual blades of grass as well. Clumps of grass are painted by simple using a color that will show up (darker against a light background and vise versa.) Use quick strokes pull the paint upwards with a light touch. Your brush should comes off the surface of the canvas giving a fine point to the tip of the grass stalk.

You would only need to add a few stalks here and there to indicate that the entire fields has blades of grass. Grass in the foreground should stand out to be effective. Use a little yellow to really highlight and make them stand out. Like usual though don't over do it.

With a little practice, you'll be painting very effective grass and fields in no time.

How to Paint Grass and Fields
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Together - with step-by-step lessons and your desire to learn drawing and painting techniques we will bring out that true creativity inside of you and create beautiful works of art! To see acrylic tips, tricks, lessons and to Learn Painting Techniques visit my how to paint instructional site. The best way to begin painting is to follow prescribed instruction and get your feet wet. With a little practice, you will be well on your way to a rewarding hobby of painting. Let http://www.IamPainting.org show you how!

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Language Arts Graphic Organizers

Language Arts Graphic Organizers are tools which can help an author choose a subject and gather their details before the writing begins and also during the whole writing process. They can be used as a strategy for teaching writing to help identify possible subjects, learn as much as possible about the subject, decide on an interesting point to expand upon and list factors which can be included and as a tool to design and organize the writing. They are wonderful tools for young writers and helpful in teaching children to write well.

The writing process often follows these steps: Pre-writing; Writing the first draft; Revising; Editing and Proofreading.

Language Arts graphic organizers will be most useful in the pre-writing stage, but can also be aids when writing the draft and when revising to help the writer clarify and logically present their work.

Language Arts Graphic Organizers

What are some language arts graphic organizers and when can they be used?

Initially, when deciding upon a topic, these graphic organizers can be used:

Clustering ... Begin with a nucleus word related to a writing topic and cluster words around it. Begin with the word in a circle in the center of the page and then branch off it with lines joining to new words. These in turn can branch off to other related words. This helps to identify a subtopic within a larger topic. You will also begin to see which subtopic you know most about and which topics will need more research if you were to write on that topic. Listing.... Do the same as above, but just list words related to the main topic

Graphic Organizers which will help the writer gather details, revise and rewrite are:

These tools are useful to any author, any child or adult, who likes to have a visual and graphic overview of their writing and likes to express their thoughts spatially.

Language Arts Graphic Organizers
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Written by Marianne V from http://www.design-your-homeschool.com/index.html - a Homeschooling guide to help you uniquely design-your-own homeschool to suit your family's goals.

Look here for more information on how to teach writing. Free Homeschool Printables and Graphic Organizers here.

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